Interviews are more than just a tool for evaluation, they’re an opportunity to connect, uncover true potential, and leave a lasting impression. Yet many organisations still treat interviews as a checklist exercise, missing the chance to build rapport and assess candidates holistically.
At Bond Williams, we believe that a well-structured interview should do three things:
- Uncover genuine talent
- Minimise bias
- Create a positive candidate experience
Why Interview Experience Matters More Than Ever
The UK hiring landscape is evolving rapidly, and candidates are more discerning than ever. Consider these stats:
- Only 2% of applicants are selected for interview, making every interaction count
- 90% of UK companies now use video interviews, yet 62% of candidates face tech issues
- 1 in 3 candidates report experiencing bias during interviews
- Over 50% of candidates say they’ve been ghosted post-interview
- A poor interview experience leads 76% of candidates to reject offers, even with competitive salaries
These figures highlight a clear truth: the interview process can make or break your hiring success.
How to Structure Interviews That Engage and Inspire
Here are key strategies to elevate your interview process:
- Prepare with Purpose
Craft questions that go beyond skills, explore values, problem-solving approaches, and cultural fit. Share the interview format in advance to reduce candidate anxiety and encourage authentic responses.
- Minimise Bias
Use structured interviews with consistent questions and scoring rubrics. Consider blind CV reviews and diverse interview panels to reduce unconscious bias.
- Create a Comfortable Environment
Whether in-person or virtual, ensure candidates feel welcomed. A warm introduction, clear expectations, and a conversational tone can go a long way.
- Test Tech Before Video Interviews
With video interviews now the norm, technical glitches can derail a candidate’s confidence. Provide guidance and test links ahead of time to ensure a smooth experience.
- Follow Up Thoughtfully
Ghosting candidates damages your brand. Even a brief update shows respect and professionalism and keeps the door open for future opportunities.
The Bond Williams Approach
We work closely with clients to design interview processes that reflect their values, attract top talent, and build long-term relationships. From role scoping to post-interview feedback, we support every step of the hiring journey.
If you want to hire smarter and build trust with top talent, contact one our specialists today.
