Redefining Success
In today’s ever-evolving world of work, Gen Z and millennials are no longer just following traditional career paths – they’re actively reshaping them. Deloitte’s recently released 2025 Gen Z and Millennial Survey sheds light on how these generations are redefining what success means, and it has big implications for employers and recruiters alike.
Forget the old assumption that everyone aspires to reach the corner office. While ambition is still alive and well, it’s being channelled in new directions – towards personal growth, financial security, mental well-being, and meaningful work.
- Purpose Over Position
Perhaps the most surprising finding? Only 6% of Gen Zs say their primary career ambition is to reach a senior leadership role. But this doesn’t reflect a lack of drive – it signals a shift in values. Younger professionals are still motivated by progression, but they want it to come with purpose.
In fact, around 90% of both Gen Z and millennials say having a sense of purpose is important to their job satisfaction and mental well-being. They want roles that allow them to contribute meaningfully – whether that means driving social impact, developing new skills, or simply doing work that aligns with their personal values.
- Financial Insecurity Is a Barrier to Well-being
While meaningful work is high on the list, financial security remains a major concern. Nearly half of Gen Zs (48%) and millennials (46%) report feeling financially insecure. And according to the survey, this has a direct impact on well-being: those who feel financially stable are far more likely to also feel their work is meaningful.
In the context of the rising cost of living, these generations are looking for roles that offer both stability and fulfilment. Employers who can offer competitive packages, flexible benefits, and transparent pay structures will stand out in a crowded talent market.
- Work-Life Balance Is Non-Negotiable
When it comes to choosing an employer, work-life balance is a top priority. Gen Z, in particular, places more value on balance than on climbing the corporate ladder. They’re not afraid to question outdated expectations around presenteeism or “hustle culture.”
Organisations that promote flexibility – whether through hybrid working models, wellness initiatives, or mental health support – will be far more attractive to younger candidates.
- Learning and Development Matters More Than Ever
Both Gen Z and millennials are placing a high premium on continuous learning. And with GenAI expected to impact nearly three-quarters of roles in the next year, it’s no wonder. Employees are keenly aware of the pace of technological change, and they want to be prepared for it.
Providing robust training, upskilling opportunities, and clear career pathways will be crucial for retaining and developing this talent. If businesses want to future-proof their workforce, investing in learning and development isn’t just nice to have – it’s essential.
- The Role of Managers Is Evolving
Mentorship and professional development are key expectations – but there’s a gap between what younger workers want and what they’re receiving. Many Gen Zs and millennials want managers who offer guidance, inspiration, and growth – not just oversight.
Organisations need to empower their managers to become coaches and mentors. This shift in leadership style is vital for boosting engagement, retention, and overall workplace satisfaction.
Meeting the Moment
The findings from Deloitte’s 2025 survey are a clear call to action. Gen Z and millennials aren’t rejecting success – they’re simply redefining it on their own terms. Employers who embrace this shift and adapt their strategies accordingly will be best placed to attract, engage, and retain the next generation of talent.
At Bond Williams, we understand how important it is to align candidate priorities with employer values. We work with forward-thinking businesses that are ready to evolve – and with professionals looking for more than just a job.
Whether you’re hiring or exploring your next career move, let’s talk about what success looks like for you.
