In a competitive job market, job seekers are constantly looking for ways to stand out. One emerging trend is the use of Artificial Intelligence (AI) to enhance job applications. But is this a good idea? What exactly are the pros and cons of using AI to apply for job roles?
The Benefits of Using AI in Job Applications
- Efficiency and Speed
AI tools can help you create and tailor your CV and cover letter quickly. These tools scan job descriptions and suggest relevant keywords, ensuring your application passes through Applicant Tracking Systems (ATS) used by 70% of enterprise-size UK businesses and 20% of SMEs. - Personalisation
Advanced AI tools can analyse job postings and customise your application to match specific requirements. With 46% of UK job seekers now using AI tools like ChatGPT to help with applications, personalisation is becoming more accessible. - Error Reduction
AI can help eliminate typos and formatting issues, small details that can make a big difference in first impressions. - Insights and Recommendations
Some AI platforms offer insights into hiring trends and suggest improvements based on current market expectations. This is especially useful as job postings requiring AI skills are growing 4x faster than other roles.
The Drawbacks of Using AI in Job Applications
- Lack of Personal Touch
AI may struggle to convey your personality, passion, or unique experiences, elements that recruiters value highly. In fact, 67% of job seekers believe AI lacks the touch of human judgement. - Over-Reliance on Keywords
While keyword optimisation helps with ATS, it can lead to robotic, generic applications. 73% of candidates say they’d be deterred from applying if they knew AI was used to screen applications. - Potential for Generic Applications
If many applicants use the same AI tools, applications may start to look similar, reducing your chances of standing out. - Ethical Concerns
AI tools can unintentionally reinforce biases. For example, A well known name discontinued an AI recruitment tool after it was found to discriminate against female applicants.
Balancing AI and Human Effort
To make the most of AI in your job search, strike a balance between automation and authenticity:
- Use AI for Initial Drafts: Let AI help with structure and keywords but add your personal story.
- Customise Each Application: Show genuine interest in the company and role.
- Review and Edit: Ensure the final version reflects your voice and values.
- Stay Authentic: AI is a tool not a substitute for your individuality.
The Future of AI in Recruitment
AI is transforming recruitment. 43% of large UK companies now use AI to conduct interviews , and 3 in 10 employers use AI in their hiring process. But while AI is reshaping how we apply and hire, human connection remains essential.
Final Thoughts
Using AI to apply for job roles can offer significant advantages from efficiency to improved targeting. But it’s your personal touch, authenticity, and preparation that will truly set you apart.
And remember anything you include in your CV could come up in an interview, so never embellish. Be honest, be prepared, and be yourself.
Do You Need Help Navigating the AI-Driven Job Market?
At Bond Williams, we combine human insight, a personal touch and modern tools to help you stand out authentically. Whether you’re exploring new opportunities or refining your CV, our expert consultants are here to support your journey.
Contact Bond Williams and take the next step in your career with confidence.
