The old adage of ‘a picture paints a thousand words’ has never been truer in the digital age. Log on to any website, read a blog or open almost any promotional email and there’s an element of photography that provides branding, sells a service or portrays company culture. In addition, photographs are still the cornerstone of good print marketing – whether that’s advertising, outdoor media, leaflets or corporate brochures.
If you need the importance of photography quantifying, research by NewsCred found 40% of people respond better to visual information than plain text and 93% of people say that visually imagery is the number one factor impacting a purchasing decision.
Many businesses are guilty of falling into the stock photography trap and although your choice of images may feel fresh and unique, it’s highly likely that hundreds of other businesses are using the same photographs. It’s also worth considering how your choice of photography represents your company in-house and within the recruitment sector. If you’re using stock photography, you’ll probably be wide of your company’s own mark, therefore potentially damaging your corporate identity.
With World Photography Day now an annual event (falling on Monday 19th August in 2019), now is a good time to take a step back and evaluate the type of photography you’re using. Here’s Bond Williams’ 9 top pieces of advice to make your business snap happy:-
Louise is an experienced specialist accounting & finance recruitment professional with over 30 years’ experience specialising in the sector during which time she has gained an esteemed reputation as one of the region’s leading recruiters evidenced by her long list of loyal and happy clients. Louise is also Group Secretary …