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New Learning to Work Campaign

  21st May 2012      
 CIPD, Company News, Employment

Leading employers are backing the CIPD’s ‘Learning to Work’ campaign to help young people break the vicious circle of “no experience, no job”.

Employers, including Marks and Spencer, Deloitte, Nestlé, O2 and NHS Employers, have thrown their weight behind the campaign launched today by the Chartered Institute of Personnel and Development. The new campaign has been designed to encourage employers’ to engage with young people in order to boost their employability and job prospects, in light of the news that almost three in ten employers did not recruit a single young person in the last year.

Although the recent economic downturn is playing a part in youth unemployment, the CIPD has repeatedly warned that a focus on short-term spikes in youth unemployment risks masking the more structural problems of youth unemployment, which persist in good times and bad.

Stephanie Bird, CIPD Director of Public Policy, said: “Our Learning to Work campaign will work with employers and policy makers to tackle this structural youth unemployment. We need a step change in the relationship and level of engagement between employers and young people. But we also need to move beyond constant complaining about the shortcomings of ‘the youth of today’, to real, practical, sleeves-rolled-up engagement by employers to boost the employability and job prospects of young people. This campaign is intended to do just that.”

The campaign will work to engage leading employers and the CIPD’s 135,000 members with the critical role they can play in unlocking the door to the labour market for young people, by:
– Building closer links with schools and colleges
– Engaging with young people by giving them an early, high quality experience of working life
– Increasing the provision of a variety of access and progression routes into organisations
– Providing more opportunities for work-based learning and vocational education and training and
– Helping young jobseekers to navigate the labour market

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