There’s nothing quite as demoralising as posting a job advert and receiving radio silence in return. If you’re tired of refreshing your emails to discover no applications in your inbox, or your heart sinks when no post is left on your desk, it’s time to evaluate the job ad itself.
Often there is nothing wrong with the role that is being advertised – it’s the content of the ad that can present issues. Your choice of words, the tone, how pithy the text is, the layout, what you include (and what you leave out) can have a huge impact on the application rate, especially if people are applying for multiple vacancies and therefore reading several job ads in one sitting.
A well-planned job ad will also save the recruiter time – a more honed, ‘tight’ description will yield the best applicants and lead to a speedy appointment. Being specific about experience or qualifications required, career prospects and company culture will act as a filter so only the most appropriate CVs are received, sent by the ‘best fit’ people.
Here at Bond Williams we have seen the good, the bad and the ugly of job adverts, and using our industry expertise, we reveal five reasons why your vacant positions are not being filled:-
If you’d like help creating a recruitment advert, contact Bond Williams for advice on tone, style and content.
Hannah is a specialist in the Office & Commercial sector. Dedicated, hardworking and motivated, Hannah thrives on sourcing and placing the best talent from SME’s through to large blue chip companies across the region and in London. Hannah has grown an enviable reputation for sourcing high level senior appointments together …